Vegetarians and red meat skeptics alike will soon
be able to enjoy Subway’s iconic meatball sub. The sandwich chain, which
recently collaborated with Halo Top on a healthier milkshake, announced a partnership with Beyond Meat coming to hundreds of stores this September.
You know Beyond Meat as the brand bringing plant-based sausage to Dunkin’ and vegan “burgers that bleed” to TGI Fridays.
This is the Beyond’s first-ever meatball and it was created just for
Subway. It’s set to be served in a plant-based version of one of
Subway’s most popular sandwiches: the Meatball Marinara sub. Like the
original version, it comes with marinara sauce and parmesan cheese, plus
whatever additional toppings you’d like. Comparatively, it actually has
more protein—24 grams as opposed to 20 grams in the original six-inch
sub.
The sub will start as a limited-time
offering, testing in 685 restaurants in the U.S. and Canada. Test cities
include Fresno-Visalia, CA; Harrisburg, PA, Jackson, MS; Louisville,
KY; and South Bend-Elkhart, IN; as well as Halifax, Nova Scotia in
Canada. And while the Beyond Meatballs will be featured in this
particular sub, they can be added to any create-your-own sandwich,
flatbread, or wrap, too.
In a press release, Subway’s Chief Brand and Innovation Officer Len Van Popering said this of the collaboration:
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