Dive Brief:
- PepsiCo will launch its new coffee-infused cola concept, Pepsi Café, across U.S. retailers in April for a limited time.
- The beverage will blend Arabica coffee with Pepsi in 12-ounce cans and come in two flavors: Original and Vanilla. The blended beverage will have twice the amount of caffeine as a regular Pepsi.
- This is the second time Pepsi has released a coffee-cola beverage. In 1996, the company released Pepsi Kona in Philadelphia but discontinued the product a year later due to low sales.
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