Nestlé is looking to appeal to flexitarian consumers with a new DiGiorno pizza and Stouffer’s lasagna featuring a plant-based ground beef alternative.
Made with Sweet Earth Awesome Grounds, both DiGiorno Rising Crust Meatless Supreme and Stouffer’s Meatless Lasagna are targeted at consumers looking for convenient, meat-free options from brands they recognise. They will be available in the US as of spring 2020.
According to a survey commissioned by Nestlé USA, nearly half of US consumers have either integrated plant-based meat into their diet or would consider doing so long-term, and three in ten who have not yet tried plant-based meat responded that would do so if they had the opportunity.
“There’s no denying the current modern food movement is revolutionising the plant-based space,” said John Carmichael, president of the foods division at Nestlé.
“By adding Sweet Earth Awesome Grounds to Stouffer’s and DiGiorno offerings, we’re able to offer our customers the chance to incorporate plant-based meals into their diets while still enjoying the same convenience and delicious flavour of brands they know and trust.”
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