Several fast food chains have added Beyond Meat or Impossible Foods products to their menus, but Chipotle has steered clear on jumping on the plant-based protein bandwagon.
Chipotle CEO Brian Niccol told Yahoo! Finance on Tuesday that he spoke with the makers of Impossible Foods and Beyond Meat, but ultimately decided not to add the plant-based protein onto the Mexican fast food chain’s menus because it didn’t follow the company’s strict food quality standards.
Niccol said the plant-based meat was still processed food and adding it will go against the chain’s motto — “Food with Integrity.” Chipotle prides itself on “sourcing the very best ingredients it can find and preparing them by hand.” It was also the first fast food chain to eliminate GMO from its ingredients.
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