Canned soup made Campbell Soup Co. an icon of 20th-century consumer culture. This century, the soup business has become a millstone for the Camden, N.J.-based company.
Campbell’s soup sales in the U.S. have fallen in eight out of its past 10 fiscal years, according to its annual reports. The struggle reflects challenges facing many big food makers that have seen customers abandon older brands for products that they perceive as fresher and more healthy.
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